ATLANTA - Pharmacy Transparency - Worldwide Employee Benefits Network

Thursday, February 19, 2026

11:30 AM - 1:00 PM (EST)

Maggiano’s Little Italy Buckhead

3368 Peachtree Road Atlanta, GA 30326 United States

Category: Atlanta Chapter Event

Please join WEB Atlanta for this
important panel discussion.

Fiduciary lawsuits are casting spotlight on how organizations choose their Pharmacy Benefit Managers (PBMs), prompting a deeper look into accountability and oversight.

Terms like “disruptor PBMs” and “transparent PBMs” are gaining traction - but what do they actually mean?
At the same time, a surge of state-level PBM reform laws is raising the stakes for compliance and responsible plan management.

Employers now have access to actionable strategies that go beyond buzzwords – real opportunities to drive cost savings, improve member engagement and strengthen plan integrity.

During this meeting you will hear from industry leaders as they unpack the opportunities, the risks and the leadership strategies that can turn transparency into a strategic advantage.

Join us for lunch at Maggiano's Little Italy on Thursday, February 19.

11:30 AM Doors open for registration, networking, and lunch
12:00 PM Program starts

Panel Members


	Lindsey Butler, PharmD, CSP, Vice President, Regional Leader of Health Systems, Certified Specialty Pharmacist, Lockton Lindsey has more than 20 years of experience in pharmacy strategy, operations, and pharmacy benefit design. Currently, Lindsey leads the Health System Vertical at Lockton, where she works exclusively with hospitals, health systems, and employer groups that own their own pharmacies. Her team specializes in helping clients strategically leverage their pharmacy assets within their employee benefit programs. Lindsey’s expertise spans the full spectrum of pharmacy benefit management, from PBM selection and contracting to designing in-house pharmacy networks that drive utilization toward owned assets. She is particularly passionate about helping covered entities maximize their 340B programs and implement solutions that improve.
	Dustin Conrad, Chief Growth Officer, Serve You Rx A strategic visionary with over 20 years of employee benefits industry experience, Dustin leads Serve You Rx's ambitious growth initiatives while ensuring its unwavering commitment to client success. Known for fostering collaboration and transparency, Dustin brings deep expertise in scaling mid-market PBMs to deliver innovative solutions that elevate every possible advantage for Serve You Rx's partners. By combining his consultative approach with a proven track record of exceeding aggressive growth targets, Dustin embodies dedication to saying "yes" to viable solutions that help partners win and retain business. His leadership of the sales team, alongside close collaboration with client services and marketing, reflects the company's focus on delivering exceptional service and tailored, cost-effective benefit plans that serve its clients best.
	Ali Goodwin, Director of Corporate Relations, TrueScripts Ali plays a key role in advancing True Script's mission to deliver transparent, conflict-free pharmacy benefit solutions. Since joining the organization in 2020 as its first Marketing Director, Ali has been a driving force behind TrueScripts’ growth and visibility—helping scale the company’s client base, supporting consistent year-over-year growth, and building a national presence through conferences, speaking engagements, and strategic initiatives. With a talent for translating complex concepts into clear, compelling narratives, Ali brings a creative and relationship-driven approach to her work. She is known for her candor and authenticity, which allow her to connect meaningfully with advisors, employers, and industry leaders alike. She is passionate about transparency, service excellence, and empowering others to navigate the pharmacy benefits system with confidence and clarity.
	Rich Reda, CEBS, President, Founders Series People Solutions, Lockton Rich joined Lockton as its first Director of Benefit Communication Insourcing (BCI). He spent his years prior to Lockton in marketing and management with UNUM and Fortis Benefits (Assurant). Since joining Lockton, Rich has successfully grown Lockton’s Voluntary Benefit Consulting Practice to the largest in the Midwest. Today, as President of Founders Series People Solutions, Rich works with numerous Fortune 1000 companies and large health systems to optimize their investments in employee benefits and benefit communication. Rich often speaks and writes on a variety of employee benefit topics, including ERISA, benefit communication and consumerism.
	Nick Van Hook, Senior Vice President of National Business Development, Capital Rx Nick leads commercial sales and growth initiatives with a focus on transforming healthcare through technology. With over 14 years of experience in the pharmacy benefit industry, Nick brings deep expertise and strategic insight to his role. Prior to joining Capital Rx, Nick worked at Mercer, managing strategy and procurement for large employer groups and health systems within the pharmacy benefit practice. Prior to Mercer, Nick worked on the Procurement and Audit team at Truveris, a pharmacy benefit consulting company, and at Medco in the retail network division. Nick holds a B.A. from Delaware Valley University.